{"title":"Prince Foods","description":"\u003cp\u003ePrince Foods is a rice label we carry for its creamy sella basmati, one of the most dependable styles of rice for cooking in quantity. Sella rice is basmati that has been parboiled in its husk before milling, which sets the starch inside the grain so it cooks up firm, long and separate.\u003c\/p\u003e\u003cp\u003eThe Prince Foods line sits in our \u003ca href=\"\/collections\/sella-basmati-rice\"\u003esella basmati rice\u003c\/a\u003e collection, part of \u003ca href=\"\/collections\/basmati-and-long-grain-rice\"\u003ebasmati and long grain rice\u003c\/a\u003e. Sella comes in two colours: creamy sella is parboiled lightly and stays pale, while golden sella is processed with more heat and keeps a deeper yellow tint. Prince Foods is the creamy style, closer in look to ordinary white basmati.\u003c\/p\u003e\u003cp\u003ePakistani and Hyderabadi cooks often choose sella for biryani, because the grains survive layering and dum cooking without breaking, and restaurants use it for pilau rice that sits in a warmer for hours. It also suits Afghan kabuli pulao, Arab mandi and kabsa, and fried rice made from rice cooked the day before. Sella needs a longer soak and more water than ordinary basmati, so it rewards cooks who follow the pack timing.\u003c\/p\u003e\u003cp\u003eSoak sella for at least half an hour, or an hour for biryani, and cook it in plenty of salted boiling water before draining. Store the bag sealed in a dry cupboard, where parboiled rice keeps for a long time. To compare styles, browse our \u003ca href=\"\/collections\/basmati-rice\"\u003ebasmati rice\u003c\/a\u003e and \u003ca href=\"\/collections\/easy-cook-rice\"\u003eeasy cook rice\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"prince-foods-creamy-sella-basmati-rice-1kg","title":"Prince Foods Creamy Sella Basmati Rice 1kg","description":"\u003cp\u003eSella basmati is parboiled in the husk before milling, which drives nutrients into the grain and firms it up, so it cooks into long, separate grains that never turn sticky. Prince Foods' creamy sella is the lighter, cream coloured style of parboiled basmati, a favourite for biryani, pilau and catering pots that need to hold their shape.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eRinse the rice two or three times and soak it for 30 minutes. For plain rice, boil it in plenty of salted water for 12 to 14 minutes until tender, then drain and rest with the lid on. For biryani, par boil for about eight minutes before layering with the meat or vegetable masala, then seal and cook on dum. Sella takes a minute or two longer than regular basmati and forgives a little extra time on the heat.\u003c\/p\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% basmati rice, parboiled\u003c\/li\u003e\n\u003cli\u003eLong, separate grains\u003c\/li\u003e\n\u003cli\u003eProduct of India\u003c\/li\u003e\n\u003cli\u003e1kg bag\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor non parboiled basmati, try \u003ca href=\"\/products\/daawat-original-basmati-rice-1kg\"\u003eDaawat Original Basmati Rice 1kg\u003c\/a\u003e, and browse our \u003ca href=\"\/collections\/sella-basmati-rice\"\u003esella basmati rice\u003c\/a\u003e and \u003ca href=\"\/collections\/basmati-rice\"\u003ebasmati rice\u003c\/a\u003e.\u003c\/p\u003e","brand":"Prince Foods","offers":[{"title":"Default Title","offer_id":55163374240083,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/files\/prince-foods-creamy-sella-basmati-rice-1kg-front.png?v=1790933398"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/collections\/brand-prince-foods.png?v=1790856571","url":"https:\/\/chandrastores.co.uk\/collections\/prince-foods.oembed","provider":"Chandra Stores","version":"1.0","type":"link"}