{"title":"Maida","description":"\u003cp\u003eMaida is refined wheat flour milled from the starchy centre of the grain, with the bran and germ removed. It is very close to British plain flour, a little finer and whiter, and it gives the soft, stretchy dough needed for naan, kulcha, bhatura and the layered Malabar and Kerala parotta. In Sri Lanka it is the flour for godamba roti and the roti chopped into kottu.\u003c\/p\u003e\u003cp\u003eMaida is also the base of many sweets and snacks: mathri, namak pare, shakarpara, jalebi batter, balushahi and the pastry for samosas and patties. Sri Lankan and South Indian bakers use it for cakes and short eats. A big bag suits a family that makes parotta or roti every week, while a smaller one covers occasional baking.\u003c\/p\u003e\u003cp\u003eFor stretchy parotta, knead maida with a little sugar, salt and oil, then rest the dough for at least two hours before stretching. Maida keeps longer than atta because it has no bran oils, but still store it sealed. For wholemeal breads, see \u003ca href=\"\/collections\/chapati-atta\"\u003echapati atta\u003c\/a\u003e and \u003ca href=\"\/collections\/multigrain-atta\"\u003emultigrain atta\u003c\/a\u003e in our \u003ca href=\"\/collections\/wheat-flour\"\u003ewheat flour\u003c\/a\u003e range.\u003c\/p\u003e","products":[{"product_id":"niru-maida-flour-3-6kg","title":"Niru Maida Flour 3.6kg","description":"\u003cp\u003eMaida is finely milled white wheat flour, softer and smoother than chapati atta because the bran and germ are taken out. It is the flour for layered Kerala and Sri Lankan parotta, naan, bhatura, samosa pastry and the godamba rotti that is chopped into kottu. Niru pack it in a 3.6kg carry bag for kitchens that use plenty.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor parotta, knead the maida with salt, a little sugar, oil and warm water into a very soft dough, rest it for at least two hours, then stretch each ball paper thin, coil it and roll it out again before cooking on a hot tawa and crushing it to open the layers. For samosa pastry, rub in hot oil until the flour holds together, then add cold water a spoonful at a time. Maida also bakes cakes and biscuits and coats food for frying.\u003c\/p\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% wheat\u003c\/li\u003e\n\u003cli\u003eContains gluten\u003c\/li\u003e\n\u003cli\u003eHandled bag, 3.6kg\u003c\/li\u003e\n\u003cli\u003eAbout 90 servings\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor everyday rotis, try \u003ca href=\"\/products\/pillsbury-chakki-atta-2kg\"\u003ePillsbury Chakki Atta 2kg\u003c\/a\u003e, and browse all our \u003ca href=\"\/collections\/maida\"\u003emaida\u003c\/a\u003e and \u003ca href=\"\/collections\/wheat-flour\"\u003ewheat flour\u003c\/a\u003e.\u003c\/p\u003e","brand":"Niru","offers":[{"title":"Default Title","offer_id":55163209941331,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/files\/niru-maida-flour-3.6kg-front.png?v=1790933080"}],"url":"https:\/\/chandrastores.co.uk\/collections\/maida.oembed","provider":"Chandra Stores","version":"1.0","type":"link"}