{"title":"Jay Brand","description":"\u003cp\u003eJay Brand is a grocery label whose range is built around the rice varieties and traditional grains of Tamil Nadu and Sri Lanka. It covers the everyday rice a family eats at every meal and the heritage grains that older cooks still ask for by name, such as motta karuppan, kambu and saamai.\u003c\/p\u003e\u003cp\u003eWe carry Jay Brand across \u003ca href=\"\/collections\/red-rice\"\u003ered rice\u003c\/a\u003e, \u003ca href=\"\/collections\/samba-rice\"\u003esamba rice\u003c\/a\u003e, \u003ca href=\"\/collections\/raw-and-naadu-rice\"\u003eraw and naadu rice\u003c\/a\u003e, \u003ca href=\"\/collections\/ponni-rice\"\u003eponni rice\u003c\/a\u003e, \u003ca href=\"\/collections\/sona-masoori-rice\"\u003esona masoori\u003c\/a\u003e, \u003ca href=\"\/collections\/seeraga-samba-rice\"\u003eseeraga samba\u003c\/a\u003e and \u003ca href=\"\/collections\/idli-rice\"\u003eidli rice\u003c\/a\u003e. The grain shelf adds \u003ca href=\"\/collections\/millets\"\u003emillets\u003c\/a\u003e, \u003ca href=\"\/collections\/barley\"\u003ebarley\u003c\/a\u003e, \u003ca href=\"\/collections\/horse-gram\"\u003ehorse gram\u003c\/a\u003e, \u003ca href=\"\/collections\/poha\"\u003eaval\u003c\/a\u003e, \u003ca href=\"\/collections\/sago-sabudana\"\u003esago\u003c\/a\u003e, \u003ca href=\"\/collections\/moong-dal\"\u003eroasted moong dal\u003c\/a\u003e and \u003ca href=\"\/collections\/roasted-rice-flour\"\u003eroasted rice flour\u003c\/a\u003e, with \u003ca href=\"\/collections\/palm-and-kithul-jaggery\"\u003epalmyrah sugar\u003c\/a\u003e, \u003ca href=\"\/collections\/jaggery-gur\"\u003ejaggery\u003c\/a\u003e, \u003ca href=\"\/collections\/goraka\"\u003egoraka\u003c\/a\u003e, \u003ca href=\"\/collections\/tamarind\"\u003etamarind\u003c\/a\u003e, \u003ca href=\"\/collections\/cinnamon\"\u003ecinnamon\u003c\/a\u003e, \u003ca href=\"\/collections\/vermicelli-semiya\"\u003esemiya\u003c\/a\u003e and \u003ca href=\"\/collections\/tinned-coconut-milk\"\u003ecoconut milk\u003c\/a\u003e beside them.\u003c\/p\u003e\u003cp\u003eSri Lankan households cook red raw rice and keeri samba for everyday rice and curry, while Tamil Nadu families boil ponni for meals and soak idli rice with urad dal for batter. Seeraga samba is the grain for Chettinad and Ambur biryani. Ragi, kambu and saamai become kali, koozh and millet pongal, aval is soaked for a quick upma or sweetened with jaggery and coconut, and sago goes into javvarisi payasam with semiya and palmyrah sugar. Roasted rice flour is ready for pittu and string hoppers without the dry-roasting step.\u003c\/p\u003e\u003cp\u003eWhole grains and millets keep best in airtight containers away from damp, and a bay leaf or dried red chilli in the rice bin is an old way to keep weevils off. Buy red rice in a size you will use within a few months, as its bran oils can go stale. To compare, browse \u003ca href=\"\/collections\/sri-lankan-rice\"\u003eSri Lankan rice\u003c\/a\u003e and \u003ca href=\"\/collections\/south-indian-rice\"\u003eSouth Indian rice\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"jay-brand-roasted-white-rice-flour-1kg","title":"Jay Brand Roasted White Rice Flour 1kg","description":"\u003cp\u003eRoasted white rice flour is the base of the Sri Lankan and South Indian breakfast table: string hoppers, pittu, kozhukattai and soft rotti. Jay Brand grind raw white rice and dry roast it, which cooks out the raw taste and lets the flour take boiling water without turning gluey.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor string hoppers, pour boiling salted water over the flour a little at a time and work it with a spoon until it forms a soft, smooth dough. Press it through an idiyappam mould onto steaming trays and steam for eight to ten minutes. For pittu, rub in just enough warm water and grated coconut to make damp crumbs, then layer into a pittu bamboo and steam. The flour also thickens soups and stews and works in gluten free cakes and biscuits, though it will not make a risen loaf.\u003c\/p\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% rice\u003c\/li\u003e\n\u003cli\u003eAlready roasted, ready to use\u003c\/li\u003e\n\u003cli\u003eNaturally free from gluten ingredients, packed where wheat is handled\u003c\/li\u003e\n\u003cli\u003e1kg bag\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrefer the nuttier red version? Try \u003ca href=\"\/products\/niru-roasted-red-rice-flour-3-6kg\"\u003eNiru Roasted Red Rice Flour 3.6kg\u003c\/a\u003e, or see all our \u003ca href=\"\/collections\/roasted-rice-flour\"\u003eroasted rice flour\u003c\/a\u003e.\u003c\/p\u003e","brand":"Jay Brand","offers":[{"title":"Default Title","offer_id":55163075199315,"sku":null,"price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/files\/jay-brand-roasted-white-rice-flour-1kg-front.png?v=1790932998"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/collections\/brand-jay-brand.png?v=1790851286","url":"https:\/\/chandrastores.co.uk\/collections\/jay-brand.oembed","provider":"Chandra Stores","version":"1.0","type":"link"}