{"title":"Elate","description":"\u003cp\u003eElate is a basmati label sold in the large sack format that families and small caterers buy. Its premium basmati follows the classic style: long grains that lengthen further as they cook, a natural fragrance, and a dry, fluffy finish that keeps each grain apart on the plate.\u003c\/p\u003e\u003cp\u003eElate sits in our \u003ca href=\"\/collections\/basmati-rice\"\u003ebasmati rice\u003c\/a\u003e collection, part of \u003ca href=\"\/collections\/basmati-and-long-grain-rice\"\u003ebasmati and long grain rice\u003c\/a\u003e. Basmati is usually aged after harvest to dry the grain, which helps it cook evenly and stay firm, and premium grades are sorted for long, whole grains with few broken pieces.\u003c\/p\u003e\u003cp\u003eUse Elate for jeera rice, peas pulao and plain rice with rajma, chicken curry or karahi. For biryani, parboil the soaked rice until it is about three quarters done, then layer it over the meat or vegetable masala and finish on dum. Gujarati homes serve basmati with dal and kadhi for festive meals, and Punjabi families cook it with chole for a Sunday lunch. Leftover basmati turns into a good egg fried rice the next day.\u003c\/p\u003e\u003cp\u003eRinse the rice in cold water until it runs almost clear, which washes off loose starch, and soak it for around half an hour. Store the sack sealed and raised off the floor, with a scoop kept inside so no one reaches in with wet hands. To compare, browse our \u003ca href=\"\/collections\/easy-cook-rice\"\u003eeasy cook rice\u003c\/a\u003e and the \u003ca href=\"\/collections\/akash\"\u003eAkash\u003c\/a\u003e shelf.\u003c\/p\u003e","products":[{"product_id":"elate-premium-basmati-rice-10kg","title":"Elate Premium Basmati Rice 10kg","description":"\u003cp\u003eElate Premium Basmati Rice is long grain basmati from Punjab, milled in Amritsar and packed in a 10kg sack with a rope handle for the household that cooks rice every day. The grains cook up long, separate and lightly fragrant, ready for a pilau, a biryani or plain steamed rice beside a curry and dal. Browse more long grain rice in our \u003ca href=\"\/collections\/basmati-rice\"\u003eBasmati Rice\u003c\/a\u003e range.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eAllow about 60g of uncooked rice per person, roughly half a cup. Rinse the rice well and soak it in cold water for 30 minutes. Put it in a large pan with 2 measures of cold water to each measure of rice, bring to the boil, then turn the heat low, cover and simmer for 10 to 12 minutes until the water is absorbed. Leave the lid on for a few minutes off the heat before fluffing with a fork.\u003c\/p\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e10kg sack with a carry handle\u003c\/li\u003e\n\u003cli\u003eSoak for 30 minutes before cooking\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place\u003c\/li\u003e\n\u003cli\u003eProduct of India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elate","offers":[{"title":"Default Title","offer_id":55572126171475,"sku":null,"price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/files\/elate-premium-basmati-rice-10kg-front.png?v=1792767022"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/7433\/9411\/collections\/brand-elate.png?v=1790856624","url":"https:\/\/chandrastores.co.uk\/collections\/elate.oembed","provider":"Chandra Stores","version":"1.0","type":"link"}